Morning
The beat goes out
Today's route comes from the beat plan — each area has its own day of the week — and the order booker heads out with the retailer list for that beat.
Live demo Trade & Distribution
FMCG distribution software built around the beat and the van
Books each retailer's order on the day's beat with the scheme already applied, loads the van in the morning and settles it at night, with every variance posted with its reason. Recovery follows dues by area, not by memory.
FMCG distributor · fromAED 199a month, per shopWhat is included
A working day
A day in a fMCG distributor
Through the day
An order is booked with the scheme applied
The order booker visits a retailer, books an order, and a scheme like 12+1 or a slab discount is worked out on the same line.
Through the day
The van is loaded and delivered
The warehouse dispatches the batch, the van is loaded, and the order is delivered the same or next day against an invoice.
At delivery
Cash or credit is collected
The driver collects cash on the spot or leaves the balance on the retailer's khata, and a signature or photo confirms delivery.
Evening
The van settles
Opening stock, what was loaded, sold, returned and the cash in hand are reconciled against each other before the next day's beat is planned.
Weekly
Recovery follows dues by area
The recovery officer works the dues-by-area list, marking what's collected and what's promised.
What goes wrong today
The problems it takes away
A van that doesn't add up at day's end
What was loaded, sold, returned and collected in cash rarely reconciles without a manual tally.
A scheme worked out by hand
A 12+1 or slab scheme is worked out on paper, then argued over again when the principal's claim sheet arrives.
Dues that are only in the recovery officer's head
Retailer balances spread across a beat with no ageing by area, so collection depends on memory.
Stock that goes near-expiry unnoticed
A perishable line, bakery or dairy-adjacent snacks, sits on the shelf past its best day before anyone flags it.
What it does
Everything a fMCG distributor runs on
Parts marked Coming soon are on the way; founding shops get them first, at no extra charge.
Today's beat on the booker's phone
Live demoThe order booker works the day's beat outlet by outlet, books each order in cartons, dozens or pieces, and every call counts towards productive calls and lines per call.
Schemes applied at booking, claimed back from the principal
Live demoA scheme like 10+1 or 5% off applies on the order line as it is booked. Scheme, damage, expiry and price-difference claims are tracked until the principal pays.
Load-out in the morning, settlement at night
Live demoThe van loads against the day's orders. A short or damaged pack is recorded at the door with its reason, and at night load-in settles stock and cash, posting any variance with its reason instead of rejecting the settlement.
Cartons, dozens or pieces, one price each
Live demoA line can sell by the carton, the dozen, the crate or the piece, each at its own price, all drawn from one stock count.
A retailer's khata, recovered by area
AvailableEvery retailer's balance is aged, and the recovery worklist groups what is due by area, so the collector's day is planned, not remembered.
Near-expiry stock flagged before it dates
Live demoBatches within 45 days of expiry are listed by line, so they are pushed out first or claimed back from the principal in time.
Booker KPIs and secondary sales
Live demoPlanned and done calls, productive %, lines per call and drop size for every booker, and secondary sales by outlet for the principal's report.
Pakistan's distribution tax rules, built in
Live demoInvoices carry the printed retail price for Third Schedule goods, and advance tax is tracked both ways: 236H collected from retailers and 236G paid to the principal. The driver sees the tax and 236H on each delivery before confirming it.
Keeps the depot working when the internet drops
Coming soonPlanned: a small relay hub at the depot keeps load-out, load-in and invoicing going through an internet outage.
An offline app for bookers and drivers
Coming soonPlanned: an Android app that keeps booking and delivering on beats with no signal. Today bookers and drivers use a mobile web screen that needs a connection.
Inside the product
Screens from the live demo
Who uses it
Each person sees their own day
Distributor owner
Route coverage, dues by area and near-expiry stock at a glance, and to approve a scheme before it goes out.
Order booker
Today's retailer list for the beat, with the active scheme worked out on the line, not worked out later.
Delivery driver
A loading sheet that matches what's actually on the van, and a fast way to confirm delivery and payment.
Recovery officer
A dues-by-area list that ages correctly, without chasing the warehouse for numbers.
Behind the counter
The whole business, not only the till
The screens for your trade sit on a full set of books. These parts come with it.
Accounts
Double-entry books, statements, period close.
Money
Cash, bank, cheques and reconciliation.
Purchasing
Orders, supplier bills and what you owe.
Stock
What you hold, where, and what it cost.
Sales documents
Quotations, orders, invoices, delivery notes.
Staff and pay
One staff register, attendance, pay runs.
Reports
The numbers an owner asks for each morning.
Branches
More than one shop, one set of books.
On the counter
The hardware a fMCG distributor needs
Bought together with the software: one delivery, one bill, set up to work.
The price
What a fMCG distributor pays in United Arab Emirates
FMCG distributor · Cloud
AED 199
per warehouse, per month
or AED 4,776 once, for 3 years
- The till, stock and purchases
- Real accounts built in
- First till included
- A year costs ten months
- Pay once for 3 years and the last year is free
Pre-order
FMCG distributor · Cloud + LAN hub
AED 299
per warehouse, per month
- Everything in Cloud
- Keeps every till selling when the internet drops
- Tablets and kitchen screens on the hub at no extra charge
- Pre-order: pay the Cloud price until the hub ships, then move up free
Introductory price. VAT is added where it applies. A second shop costs the same as the first. Prices for United Arab Emirates, in AED, as of 28 Sep 2026.
Founding shops
The first 50 shops in United Arab Emirates get free setup and data import with a yearly plan, and today's price locked for two years.
Claim a placeStraight answers
FMCG distributors ask
Does a scheme like 12+1 work out automatically?
Yes, in the demo. A scheme such as 12+1 or 5% off applies on the order line at booking, and the claim for principal-funded schemes is tracked until it is paid.
Does the van reconcile itself at day's end?
Yes. Load-in settles the van's stock and cash against what was loaded, sold, returned and collected, and any variance is posted with its reason.
Can an order booker work with no signal?
Not yet. Today's booker and driver screens are mobile web screens that need a connection; an offline Android app is planned.
Can a retailer buy on credit?
Yes. A retailer's khata tracks the open balance, receipts and ageing, the same engine as any customer account.
Does it pick perishable stock by expiry?
Near-expiry batches are flagged 45 days ahead in the distribution demo, so they go out first or are claimed back in time. Automatic earliest-expiry picking is shown in our pharmacy, traders and retail demos.
Can I see each booker's productivity?
Yes. Planned and done calls, productive %, lines per call and drop size are shown by booker and by month.
See it run a fMCG distributor.
Twenty minutes on a call. We show your day on the screen, with your words and your stock.